The agency behind the rack, and how it thinks
Solar Company SEO does marketing for solar companies and solar installers: pages, listings, ad campaigns and websites. Here is how we look at the job, and what the company that comes aboard needs to bring.
Why we keep talking about tilt
A roof panel earns its spot by facing the sky, at an angle someone picked deliberately. We use the picture because a marketing page earns its spot the same way, by facing one search. Your service area is the roofline, the Google Business Profile is the bracket, and a row of city pages is only as straight as its crookedest page.
It is a way of keeping the work orderly. Each page has an aim, each campaign has a target, and the walk down the rack at month's end shows which ones still face the way they were set.
House rules for every rack
- Read first
No page goes up unseen
Page drafts, ad wording and review replies stop at your desk and wait for a yes.
- One aim
Nothing lies flat
Every page is built around one service or one city, which gives it a definite direction.
- Your words
Statements stay with you
Anything stated about the company's own work originates with the company. We bend sentences around a search and leave the substance with you.
- Your logins
Accounts remain yours
Your Google Business Profile and your ad logins are yours. We step into them through access you grant, and they never leave your hands.
Who the rack is mounted for
Solar companies and solar installers: a one-crew outfit working on homes, a firm running several crews, or a firm that adds commercial jobs. The lists differ between them, and the aiming is the same.
We do marketing and only marketing: search pages, listings, ads, websites and monthly writing. Mounting, selling and servicing stay with your crews and sales desk, and this site says nothing about any system at all.
Gathered before the first bracket goes up
- The services your company sells, as a list
- The cities your company covers, as a list
- Listing details written out exactly as each directory should show them
- Manager access to the Google Business Profile
- A platform login with a card attached, if ads are on the plan
- One person at the company assigned to read each draft before release
Customer names, street addresses and roof details are never part of the request.
Brief words on what the agency is
Do you mount or sell anything on a roof?
No. Roofwork is a job for your crews. Our side is page writing, listing wording, campaign running and website building.
Is there one kind of company you work for?
Solar companies and installers of any size: one crew, several crews, or a business with commercial jobs on the side.
Who sees copy before it is public?
You do. Drafts for pages, ads and replies wait for your reading.
May the plan change shape as we change?
Yes. A service can leave the sheet, a city can join the map, and a platform can arrive or depart as a month turns over.
Begin with a note on your sheet and your map
Your services and cities, plus a note, go through the contact form. You may choose a callback slot or skip it; choose one and the CEO calls when it arrives.
Which services and cities get mounted first?
Name the jobs on your service sheet, the cities on your map and any local groups that could point people toward you. Leave out customer names, street addresses and roof details.
Settle the tilt with one call
The call is for choosing the opening rows of the array: which service is mounted first, which cities come after it, which plan carries the load.
The sun and panels drawn here are an illustration, not a forecast of anything.