Solar company lead generation agency for installers
Solar company lead generation is, on our sheet, a tally of phone calls and contact-page messages arriving from your landing pages, your Google Business Profile and your ads. Pages are built and ads run by us, and each call or message is recorded under whichever page or ad sent it.
Here a lead means a telephone call or a written message and nothing more. Picking up and following up are for your sales desk, and you review each page and ad first.
A tally that follows the tilt of each page
A rack is only worth adjusting when you can see which panel is facing the sky. Lead generation for a solar company works the same way: each landing page and each ad is counted separately, so the walk along the rack can show which page faced a search and which lay flat.
There are two kinds of aim. Search pages and the Google Business Profile face people typing phrases like solar installation company near me
. Ads face the service and city phrases you pick, on a budget you control and pay to the platform. Both feed a single list of calls and messages.
A lead is never treated as a customer in our wording, and what follows one is left unsaid. The contact form on your site keeps to three contact boxes and a message box, and it leaves out street addresses and roof particulars.
Where the calls and messages originate
- Pages
Landing pages turned toward one service
One landing page per service you list, each carrying a separate total of calls and written messages.
- Profile
The Google Business Profile bracket
The profile holds the pages to one story and gives a search a company listing to land on, worded to match the site.
- Ads
A spotlight on your own cities
Paid ads aimed at your services and cities, switched on and off by the owner, with each ad counted separately.
- Contact
A form with very little on it
Three contact boxes and a message box, plus an optional callback slot; nothing about addresses or roofs is asked.
What is counted against which source
| Source on the rack | What is logged | Where you read it |
|---|---|---|
| Service landing page | Calls and messages through that page | On the walk along the rack |
| City landing page | Calls and messages tied to that city | On the walk along the rack |
| A single ad | Calls and messages tied to that ad | On the walk, platform by platform |
| An ad platform | The sum across its ads | On the walk, one platform at a time |
| The contact form | Every message submitted | On the walk, beside the pages |
From a posted page to a counted call
Aim each page
Every landing page and every ad gets turned toward one service and one city before it joins the rack.
You approve what runs
Page text and ad text reach your desk first; the rack carries nothing you have not read.
Tally against the source
Every call and message is entered against whichever page or ad carried it, which is the only sense in which we say lead.
Walk, then re-aim
When the month closes we look at which pages and ads faced a search and which row needs a new angle.
What you supply for this work
- The service sheet and the list of cities on the roofline
- An ad budget you choose, with each platform paid by you directly
- The owner's own ad account and card
- Who answers calls and messages at your sales desk
- The ad platforms to add first, one at a time
- Statements to leave out of pages and ads
- One reader who passes each page and each ad
Buyer names, house numbers and roof particulars never go into ads, forms or tracking.
Notions about lead generation the owner can put down
Said at the sales deskA lead is a customer in waiting.
What the rack showsA lead here is a telephone call or a written message through the form; what follows sits with your sales desk.
Said at the sales deskThe agency answers and follows up for me.
What the rack showsWe count calls and messages; picking up and replying belong to you and the crew.
Said at the sales deskPages and ads blur into one lump of numbers.
What the rack showsPages and ads are counted one by one, so the walk along the rack can tell them apart.
Questions about calls, forms and counting
What goes on the lead sheet?
A phone call or a contact-form message that came through a page, your profile or an ad; nothing else is entered.
Do you take the calls?
No. Your sales desk picks up and follows up; we log where each one came from.
Whose money pays for the ads?
Yours, paid straight to the platform. Managing the ads is a separate monthly plan: see paid ads for solar companies.
Does the form ask for an address?
No. It has boxes for name, email and phone, a message box and an optional callback slot.
Am I tied in for a term?
You are not tied. The plans move along monthly, and any row can be stopped on your word, with no startup fee paid and no contract signed.
Set up the first tally
Name the service to aim first in the form; a start time set beside it means the CEO phones when you chose.
Which services and cities get mounted first?
Name the jobs on your service sheet, the cities on your map and any local groups that could point people toward you. Leave out customer names, street addresses and roof details.
Settle the tilt with one call
The call is for choosing the opening rows of the array: which service is mounted first, which cities come after it, which plan carries the load.
The sun and panels drawn here are an illustration, not a forecast of anything.