Fees posted for the fixed rack and the switchable beam
Two kinds of work, two sets of fees: pages hang from a fixed mount and get trimmed monthly, while an ad campaign is a beam on a budget switch. The cards below print each figure, with no charge fitted at the front and no term bolted on at the back.
Search plans, in rows of rising length
Bolted on under every row of panels
- A site walk-through done ahead of the first new page, mapping how the existing pages connect
- A Google Business Profile reworded so it reads like a summary of the pages
- Stray duplicate listings of your company hunted down and put in your hands to approve
- End-of-month paperwork that pairs every call and form request with its source page
Silver
$1,495/month
Fits a solar company that already owns its website.
- 25 landing pages shared out across your services and your cities
- Monthly writing: 4 Strategic Content Assets for your service area
Gold
$2,495/month
Twice as many pages as Silver, together with a site we mount and maintain.
- 50 landing pages divided among your services and the cities you reach
- Monthly writing: 8 Strategic Content Assets for your service area
- Your solar company website, which we build and keep edited, hosting includedWebsite line removed
Platinum
$3,495/month
Widest page count of the four, joined by link outreach and a fuller month-end change log.
- 100 landing pages divided by service, by city and by kind of building
- Monthly writing: 12 Strategic Content Assets for your service area
- Your solar company website, which we build and keep growing as pages are addedWebsite line removed
- Outreach to neighboring sites for a possible link, with Maps listing edits made to suit
- A change log covering everything touched that month
Click money sits outside every figure above and each platform takes it from your card. Silver pairs with a website that is already yours; Gold and Platinum also hold a site that we raise and keep running.
Beam plans, counted in platforms
Fixed in place on all three ad plans
- Ownership of the ad accounts stays with you while we do the work in them
- Before any ad runs, its text and keyword list have been written and put in front of you
- Negative keywords screen out searches from anyone who is not looking to hire a solar company
- The platform itself collects payment for clicks, charging your card
- Closing out each month, a sheet tallies every call and form request against the ad behind it
One ad platform
$895/month
Your pick of Google Ads, Bing Ads (Microsoft Advertising) or Meta Ads (Facebook and Instagram), one at a time.
Two ad platforms
$1,595/month
Two platforms from Google Ads, Bing Ads (Microsoft Advertising) and Meta Ads (Facebook and Instagram), with their numbers set side by side.
Three ad platforms
$2,295/month
All three together: Google Ads, Bing Ads (Microsoft Advertising) and Meta Ads (Facebook and Instagram), switched on side by side.
Click money sits outside every figure above and each platform takes it from your card. Silver pairs with a website that is already yours; Gold and Platinum also hold a site that we raise and keep running.
A look down the rack before choosing a row
Already own a website? Silver sits next to it. Want a site built and kept edited? Gold and Platinum include one. The entry plan is for a company that prefers a short first row, so it can watch how pages get aimed before the row grows.
Ads are tallied by platform rather than by campaign. A second or third platform joins when you say so, and each keeps a spend limit that you set.
Take the pages alone, the ads alone, or both together. Together they share a monthly sheet and keep separate lines.
What you bring is brief: the service sheet, the city list, your listing details exactly as they should read, and logins to whatever accounts a plan touches. From there we write and trim. Every page, ad and reply goes past you first.
A row can grow. A company that starts on the entry plan can move on to a longer row, whether Silver, Gold or Platinum, when it wants one, and a company on Silver can add a website by moving up a tier. Each move takes effect as a month turns.
Each month ends with a walk down the rack. Pages that face a search stay put, pages that drift are re-aimed, and you decide what comes off the sheet. A plan can change shape whenever a month turns over.
On the posted fees
Why do search and ads sit on separate fee sheets?
They hang from different mounts. Pages are built once and trimmed, so their plans tally pages and monthly writing. Ads run on a budget switch, so their plans tally platforms.
Where does money for clicks end up?
Platform accounts collect it from your card directly. It lies outside our fee, which makes two separate lines: our plan fee and your click charges.
What if a plan stops fitting?
Each plan renews as a month turns over, with no term holding it in place. Change it or stop it when a month closes.
Which of the tiers carry a website?
Silver is paired with the website you already run. The top two tiers add a site that is ours to make and ours to keep edited, and a switch on those cards lifts the website line off for a company whose site is already live.
What fills the entry plan's 25 pages?
Twenty-five landing pages are included. Their topics are chosen with you, by message or callback, before page one is drafted.
What must you hand over before page one?
A service sheet, a city list, listing details as they should read, and logins to the Google Business Profile and any ad accounts. No customer detail needs to come along with any of it.
Settle the tilt with one call
The call is for choosing the opening rows of the array: which service is mounted first, which cities come after it, which plan carries the load.
The sun and panels drawn here are an illustration, not a forecast of anything.