Solar company content marketing services

Solar company content marketing is a row of pages added month by month, each turned toward something a person types while weighing which company to hire. They are Strategic Content Assets, written against the service sheet and the city list you supply.

Not a line is posted before you have read it. The last edit on every piece is yours.

The monthly row

A row that grows one panel at a time

A panel lying flat faces nothing, and so does a page that talks about "our company" in general. Content marketing for a solar company is the habit of turning each new page toward one search: a service on your sheet, a city along your roofline, a path to the contact page.

Each month the row gets longer. You pick the topics; we draft; you pass them; we publish to the website and, where it fits, to the Google Business Profile. Pieces link sideways to their neighbours and back to the service page they support, which keeps the row straight.

The writing stays with who the company is, which services it lists and where it works. Other subjects sit outside our ground, and no Strategic Content Asset strays toward them.

Kinds of Strategic Content Assets on the rack

  • Service

    One asset for each line on the sheet

    A piece for every service you list, linked to its landing page and held to what you have passed.

  • City

    City by city along the roofline

    Pieces for each city in the service area, each opening in its own words rather than a stock frame.

  • Contact

    The way in to your sales desk

    Written routes pointing to the contact form and the callback slot, each one marking the next step clearly.

  • Company

    The company, in your own wording

    Statements you supply about the crew and the firm, set down as written with nothing added.

Which question each asset faces

Question the asset answersAsset we writeHome of the piece
Which services does this company list?Service sheet overviewWebsite, linked from the profile
Which cities does the company cover?Service area roundupWebsite, plus a profile post
How do I reach the company?Contact route pageContact section of the site
What does the company say about itself?Owner statement pageAbout section of the site
What sits on a given city row?City row pageWebsite, one per city

From topic list to a published page

  1. You set the topics

    You choose which services and cities take the next pieces; nothing is added that you have not named.

  2. We draft against the sheet

    Every Strategic Content Asset is written toward one search, then checked against your list for stray statements.

  3. You read each draft

    Marked-up drafts return to us. A piece you reject is dropped, not quietly posted.

  4. We re-aim as the month closes

    We note which pages face a search and which calls and contact messages arrived through them, then plan the next row.

What each month of writing needs from you

  • Services you want featured this month
  • Cities the next pieces should cover
  • Company wording to repeat exactly as written
  • Statements to keep off every page
  • One reader on your side who passes drafts
  • Publishing access for the approved pages
  • Google Business Profile details to match
  • Any service you want lifted off the sheet

Buyer names, house numbers and roof particulars are left out of every sentence we draft.

Notions about content marketing that the rack can drop

Said at the sales deskExtra pages make a straighter row.

What the rack showsA page aimed at nothing is a panel lying flat. Each Strategic Content Asset faces one search or goes unwritten.

Said at the sales deskContent means a company blog that sits unread.

What the rack showsThese are service, city and contact pages tied to the sheet, not a diary of company news.

Said at the sales deskThe agency fills pages with whatever it fancies.

What the rack showsEvery piece waits at your desk, and a statement you did not supply does not appear.

Four plans for the monthly writing

An entry plan starts the row; Silver, Gold and Platinum lengthen it. Each card below says how many Strategic Content Assets its plan covers.

Bolted on under every row of panels

  • A site walk-through done ahead of the first new page, mapping how the existing pages connect
  • A Google Business Profile reworded so it reads like a summary of the pages
  • Stray duplicate listings of your company hunted down and put in your hands to approve
  • End-of-month paperwork that pairs every call and form request with its source page
  • Silver

    $1,495/month

    Fits a solar company that already owns its website.

    • 25 landing pages shared out across your services and your cities
    • Monthly writing: 4 Strategic Content Assets for your service area
  • Gold

    $2,495/month

    Twice as many pages as Silver, together with a site we mount and maintain.

    • 50 landing pages divided among your services and the cities you reach
    • Monthly writing: 8 Strategic Content Assets for your service area
    • Your solar company website, which we build and keep edited, hosting includedWebsite line removed
  • Platinum

    $3,495/month

    Widest page count of the four, joined by link outreach and a fuller month-end change log.

    • 100 landing pages divided by service, by city and by kind of building
    • Monthly writing: 12 Strategic Content Assets for your service area
    • Your solar company website, which we build and keep growing as pages are addedWebsite line removed
    • Outreach to neighboring sites for a possible link, with Maps listing edits made to suit
    • A change log covering everything touched that month

Click money sits outside every figure above and each platform takes it from your card. Silver pairs with a website that is already yours; Gold and Platinum also hold a site that we raise and keep running.

Questions about content for a solar company

Which topics get written?

Your services, your cities, the ways to reach the company and statements you supply, and nothing beyond those four.

Who picks the subjects?

You. The topic list is yours and nothing gets slipped onto it.

Where do the assets end up?

On your website and, where they suit it, on your Google Business Profile, each tied back to a service page. The SEO work shows how those landing pages are built.

Can I read a piece ahead of posting?

Yes. Every piece is read and passed by you before it is posted.

Is there a long commitment?

The writing can be paused with one word to us; no startup fee is paid and no contract is signed.

Name the first topic

Say in the form which service or city should come first, or reserve a callback slot if you would sooner talk.

Which services and cities get mounted first?

Name the jobs on your service sheet, the cities on your map and any local groups that could point people toward you. Leave out customer names, street addresses and roof details.

Tell us about the company and the jobs it takes

Say which services you want found, which cities you reach and which local groups know your crew. A few lines is plenty, a person reads each note, and customer details stay out.

Select a weekday and a starting half hour. Once that window opens, a call from the CEO, Ross Cohen, goes to the number you put in the form.

Callback window

The window you choose appears in this line.

Each window opens on a weekday half hour and reads in whichever zone you select.

Settle the tilt with one call

The call is for choosing the opening rows of the array: which service is mounted first, which cities come after it, which plan carries the load.

The sun and panels drawn here are an illustration, not a forecast of anything.