Solar company website design with one page aimed at each service and city

Website design here begins with two lists, what you offer and where you work, and ends with a page set to face each entry. A page stays unpublished until your read, and the layout is plain enough to edit yourself.

Think of a rack: the front page names the company, service pages and city pages hang beneath it, and a contact page holds the form.

Rack and panels

A page facing nothing in particular lies flat

Good website design for a solar company treats every page as a separate aim, so website design starts from the lists rather than from a template. One long page naming every service and every city is simple to build and awkward to aim. Search work turns a landing page toward one search, so the build begins with your sheet and your map.

Website design on the front page states the company and the area it covers, then points downward. A service page deals with one service for a reader choosing a company. A city page deals with one place on your map. These are the pages the search plan adjusts month after month.

The contact page holds the form: boxes for name, email and phone, a line under “How can we help?”, and an optional callback slot picker. Nothing there asks for a street address or roof particulars; the company keeps those out on purpose.

Hosting and edits are ours on Gold and Platinum, which carry a managed website. You see each draft first; nothing goes live without your read.

Four kinds of page on the rack

How many of each depends on the two lists you give us.
  • Per service

    Service pages

    Every line on your sheet is given its own page, titled as you title it and addressed to someone choosing a company.

  • Per city

    City pages

    Each town on your map gets a page too, so the company reads as local in every one rather than as a lone dot.

  • Front page

    Company and service area

    Names the company, lists the cities and services, and links downward to each page.

  • Contact

    Form and callback slot

    Name, email, phone, a message line and an optional callback slot. That is the whole form.

What each page is turned toward

Rows from a page list.
PageSearch it facesWho settles the wording
Service page from your sheetOne service, for people choosing a companyWe draft; you edit
City page from your mapThe company in one named cityWe draft; you edit
Front pageCompany name plus the whole service areaYou approve each line
About pageVisitors weighing up who runs the companyYou supply every fact
Contact pageA visitor ready to write or ask for a callbackYou approve the form wording

From two lists to a live site

  1. Take the sheet and map

    You list the services and the cities. Those lists decide how many pages the rack holds and what each is called.

  2. Set the rack

    We fix one page layout and reuse it, so a new service or city page matches its neighbors and stays easy to edit.

  3. Read it page by page

    Drafts reach you one page at a time. Anything you change is rewritten before the page is published.

  4. Re-aim as lists change

    Pages shift when the sheet or the map shifts. Gold and Platinum have hosting and edits handled; on other plans the site stays in your hands.

What to hand us for a build

The site says what the company wants said because these come from you.
  • The services on the sheet, under your own names for them
  • The cities on the map, plus any the company wants kept off
  • Your business name, mailing address and phone line as the site should print them
  • Logo files and images you pick. Keep customers’ names, home addresses and roof particulars out of every one
  • Any statements about the company for the about page
  • The email address and phone number the form should deliver to
  • The one reviewer on your side who clears each draft

Three beliefs about a company website

Said at the sales deskA website is done once it goes live.

What the rack showsPages get re-aimed as the sheet and the map change, and the monthly walk through the pages belongs to the work.

Said at the sales deskA single page can speak to every service and every city.

What the rack showsA landing page works when it faces one search. Each service and each city gets its own page.

Said at the sales deskThe contact form ought to ask for everything up front.

What the rack showsFour boxes and an optional callback slot make up the form. Street addresses and roof particulars have no box.

Which tiers carry the site

The Gold and Platinum rows carry a managed website, hosting and edits included. A company running a site of its own fits the entry plan or Silver. Four plans sit below.

Bolted on under every row of panels

  • A site walk-through done ahead of the first new page, mapping how the existing pages connect
  • A Google Business Profile reworded so it reads like a summary of the pages
  • Stray duplicate listings of your company hunted down and put in your hands to approve
  • End-of-month paperwork that pairs every call and form request with its source page
  • Silver

    $1,495/month

    Fits a solar company that already owns its website.

    • 25 landing pages shared out across your services and your cities
    • Monthly writing: 4 Strategic Content Assets for your service area
  • Gold

    $2,495/month

    Twice as many pages as Silver, together with a site we mount and maintain.

    • 50 landing pages divided among your services and the cities you reach
    • Monthly writing: 8 Strategic Content Assets for your service area
    • Your solar company website, which we build and keep edited, hosting includedWebsite line removed
  • Platinum

    $3,495/month

    Widest page count of the four, joined by link outreach and a fuller month-end change log.

    • 100 landing pages divided by service, by city and by kind of building
    • Monthly writing: 12 Strategic Content Assets for your service area
    • Your solar company website, which we build and keep growing as pages are addedWebsite line removed
    • Outreach to neighboring sites for a possible link, with Maps listing edits made to suit
    • A change log covering everything touched that month

Click money sits outside every figure above and each platform takes it from your card. Silver pairs with a website that is already yours; Gold and Platinum also hold a site that we raise and keep running.

Website questions from installers

Can I change the wording myself?

Yes. The layout is plain so you can edit without a developer. Where we host the site, the edits are ours as well.

Does the form collect street addresses or roofs?

No. Four boxes and an optional callback slot, and none asks for an address or a roof.

Will you print a page speed figure?

No. We publish no speed numbers or other measurements for the site, and we promise none.

Who signs off on a page?

You. We draft, and anything the company states about itself comes from you alone.

Must my current site be replaced?

Not necessarily. You can keep it and have landing pages built beside it. We look at your sheet and map first.

Hand over your service list

Type the list of services and the list of cities into the contact form. Pick a callback slot as well if you would sooner talk.

Which services and cities get mounted first?

Name the jobs on your service sheet, the cities on your map and any local groups that could point people toward you. Leave out customer names, street addresses and roof details.

Tell us about the company and the jobs it takes

Say which services you want found, which cities you reach and which local groups know your crew. A few lines is plenty, a person reads each note, and customer details stay out.

Select a weekday and a starting half hour. Once that window opens, a call from the CEO, Ross Cohen, goes to the number you put in the form.

Callback window

The window you choose appears in this line.

Each window opens on a weekday half hour and reads in whichever zone you select.

Settle the tilt with one call

The call is for choosing the opening rows of the array: which service is mounted first, which cities come after it, which plan carries the load.

The sun and panels drawn here are an illustration, not a forecast of anything.