Two mounts for one roofline: fixed pages and a switchable beam
A solar company's marketing hangs from two mounts. The fixed one holds pages and profile wording, which get trimmed a few degrees at a time as months go by. The switchable one holds ad campaigns, a beam that you switch on or off by way of a budget.
The pricing page lists the fees for both sets. Neither mount puts anything in public view before whoever runs the company has gone through it.
Every box shows what that mount carries, with a link to read further.
Pages and Maps
Organic Growth
A page gets written for every service on your sheet and every city on your map. Your Google Business Profile gets edited until it tells the very same story, and the text is laid out in a way an AI assistant can paraphrase without guesswork. No page leaves our desk until you have read it.
The first panel on the rack costs $495 a month →Entry level for search work: 25 landing pages in a short first row. Over on pricing it has a little box above the larger plans, and writing to us sorts out the details.
One landing page per service sold and per city served
Google Business Profile text reworked until it echoes each page
Page text laid out so an AI assistant can pick it up correctly
Customers invited to post a public review, again and again, through a routine
Ads that reach shoppers
Paid Ads
Ad accounts remain yours and the campaigns are assembled inside them. One platform opens the work; a second or third can follow at your pace. Each ad is previewed by you before it shows, and every call or form request is lined up with the ad behind it.
Google Ads, Bing Ads (Microsoft Advertising) and Meta Ads (Facebook and Instagram), run singly, in pairs or all at once
Ad text and keyword lists drafted for each service you pick
Blocked search terms for installer jobs, training courses and weekend do-it-yourself projects
Every call and form request tied back to its ad
Reading the service sheet
Where the two mounts stand against each other
On the fixed mount we start with pages. Each line of your service sheet turns into a landing page, and each city on your map turns into another. The Google Business Profile is trimmed to match them. Strategic Content Assets, written monthly, take up the questions asked while somebody is choosing a company to hire. Silver, Gold and Platinum stretch the row to different lengths, with different amounts of monthly writing, and the two top tiers add a site that we create and keep edited.
On the switchable mount we start with campaigns. Google Ads, Bing Ads (Microsoft Advertising) and Meta Ads (Facebook and Instagram) are three platforms, and a platform is added only on your word. The logins are yours, the spend is yours, and the platform itself takes click charges off your card, so those dollars never pass through our hands.
Keeping them apart keeps each one legible. When a phone call comes in, the month-end sheet traces it to a single page or ad, so you can tell which mount it hung from. Nothing is poured into one blended figure.
The mounts do meet. A city page and a Google Ads campaign for the same city face one search from two sides, so both draw from a single service list and say matching things. On the ad side, searches for installer jobs, training courses, do-it-yourself jobs and equipment shopping are kept outside the beam.
Three questions help pick a first mount. Which of the listed services should be found first? Which cities sit closest to the crews? Does the owner prefer a fixed row, a switchable beam, or both? The conversation that starts on the contact page begins with those three.
Which services sit on the sheet and which cities sit on the map is your decision, start to finish. We write, mount and trim. Your company does the talking.
Where the mounts meet your desk
Can the rack hold pages with no ads, or ads with no pages?
Either one. The two plan sets are separate, so you can take pages, take ads or take both. An ad for a city is easier to write once a page for that city exists, yet no order is imposed.
Where does a newly arrived call or form get recorded?
It goes onto the month-end sheet, in the row of whichever page or ad sent it. Customer names, street addresses and roof details stay off that sheet, along with ad wording and review replies.
Is a website part of these plans?
A company site arrives with the top two plans, and we handle its creation, hosting and editing. Silver sits with a site that is already yours, and the ad plans aim at whichever pages exist.
Name the row where the rack should start
Put your services and cities into the contact form. Should you add a weekday slot, the CEO phones when that slot comes.
Which services and cities get mounted first?
Name the jobs on your service sheet, the cities on your map and any local groups that could point people toward you. Leave out customer names, street addresses and roof details.
Settle the tilt with one call
The call is for choosing the opening rows of the array: which service is mounted first, which cities come after it, which plan carries the load.
