Solar company link building, aimed at the sites around your roofline

Link building is the off-site half of search work: a local organization names your company on one of its pages, and the mention carries a link to a landing page of yours. We draft each request, keep the sheet of who was approached and who replied, and hold every message at our desk until you give your yes.

A request goes to one site for one page, like a panel set to a single heading.

Away from your domain

Who points at you, and where the pointer lands

A landing page lives on your domain, and pages elsewhere on the web can aim a link at it. For a solar company the useful senders are nearby ones: a chamber member list, a trade group directory, a sponsor page for a team or a club, a listing for a community fair, a neighborhood association newsletter, a directory kept for one county.

Each sender is matched to a single destination. The sponsor line on a youth team page in one city should open the page for that city; a trade group directory should open the page for the service its members hire for. A link on a mismatched page is a bracket bolted to the wrong rafter.

Only organizations you have cleared hear from us. The destinations are landing pages built under the search plan, and the city wording they share is set out on the local SEO page.

Five kinds of nearby site

  • Trade groups

    Chamber and trade bodies

    Member lists and event pages. Each listing is aimed at the page for the service that group’s members hire for.

  • Teams and clubs

    Sponsor pages

    When the company backs a local team or fair, the organizer’s site can name it and link back. You confirm the sponsorship first, then we draft the note.

  • Event listings

    Community calendars

    Pages that print sponsor and vendor names. We list the ones inside your service area and pair each with the nearest city page.

  • Directories

    County and city listings

    Directories kept for a single place. We compare the entry with the name, address and phone you gave us so it matches the website letter for letter.

  • Neighbor groups

    Association newsletters

    Associations that print a roll of local businesses. We write only to groups inside cities on your map.

Where each link would land

Site typeWhere the link landsSign-off
Chamber member listService page for your main line of workYours, on the draft
Youth team sponsor pageCity page for the team’s townYours, after you confirm the sponsorship
Community fair listingCity page nearest the fairgroundYours, on the draft
County directoryFront page or a city pageYours, including the entry text
Association newsletterCity page covering that neighborhoodYours, on the draft

How a round of outreach runs

  1. Mark the roofline

    You hand over the cities on the map and the services on the sheet. We list nearby sites for each city and mark the landing page each would point to.

  2. Draft one note a site

    A note is brief and written for whoever runs that site. It gives the company name as you supplied it and asks for a single thing, a mention with a link.

  3. Hold for your yes

    Drafts wait at our desk until you approve. Edits come back to us for a rewrite, and a draft you decline drops off the list.

  4. Walk the row monthly

    At month end you and we go down the list: who was approached, who replied, which links are up and which page each lands on.

What to give us before outreach begins

  • The cities on your map, ranked by what matters most to you
  • The services on your sheet, spelled the way you spell them
  • Memberships the company already holds, whether a chamber or a club
  • Teams, fairs and causes the company backs, each confirmed as real
  • Your business name, mailing address and phone line, spelled out as a directory should show them
  • Sites that must not carry the company’s name
  • Whoever on your side gives the final yes on each note

Three beliefs about link building

Said at the sales deskAny link from any site does the same work.

What the rack showsWe ask sites with a tie to your cities or services, and aim each link at a matching page. Sites with no tie to your area stay off the sheet.

Said at the sales deskLink building means purchasing a bundle.

What the rack showsRequests go to real local sites in a short note you approve. We buy nothing, swap nothing in bulk and put up no sites to hold links.

Said at the sales deskA link, once placed, needs no further attention.

What the rack showsThe monthly walk confirms each link is still up and still opens the right page. Ones that slipped get a fresh note.

Outreach inside the search tiers

Outreach is one piece of the monthly search work. Four plans sit below; the width of your map points to the rung.

Bolted on under every row of panels

  • A site walk-through done ahead of the first new page, mapping how the existing pages connect
  • A Google Business Profile reworded so it reads like a summary of the pages
  • Stray duplicate listings of your company hunted down and put in your hands to approve
  • End-of-month paperwork that pairs every call and form request with its source page
  • Silver

    $1,495/month

    Fits a solar company that already owns its website.

    • 25 landing pages shared out across your services and your cities
    • Monthly writing: 4 Strategic Content Assets for your service area
  • Gold

    $2,495/month

    Twice as many pages as Silver, together with a site we mount and maintain.

    • 50 landing pages divided among your services and the cities you reach
    • Monthly writing: 8 Strategic Content Assets for your service area
    • Your solar company website, which we build and keep edited, hosting includedWebsite line removed
  • Platinum

    $3,495/month

    Widest page count of the four, joined by link outreach and a fuller month-end change log.

    • 100 landing pages divided by service, by city and by kind of building
    • Monthly writing: 12 Strategic Content Assets for your service area
    • Your solar company website, which we build and keep growing as pages are addedWebsite line removed
    • Outreach to neighboring sites for a possible link, with Maps listing edits made to suit
    • A change log covering everything touched that month

Click money sits outside every figure above and each platform takes it from your card. Silver pairs with a website that is already yours; Gold and Platinum also hold a site that we raise and keep running.

Questions from owners about outreach

Which local sites link to a solar company?

Chamber and trade group pages, sponsor pages for teams and clubs, community fair listings, county directories and neighborhood associations. You clear the list before any note goes out.

Do you buy links or run a set of sites?

No. A link is requested from a real site by a short note you have approved. Paid link schemes stay off the plan.

Can a link be promised to raise a page’s position?

No. We report which links were requested, which are up and where each lands. How a search engine responds is out of our hands.

Do the notes name customers or roofs?

No. A note carries the company name and the page to link. Customer names, street addresses and roof particulars never go into one.

Who sends the notes?

Drafting is ours. Sending waits on your approval, and a draft you change is rewritten first.

Send the groups you belong to

Which clubs, teams and directories already name the company? Type them into the contact form. A callback slot is optional.

Which services and cities get mounted first?

Name the jobs on your service sheet, the cities on your map and any local groups that could point people toward you. Leave out customer names, street addresses and roof details.

Tell us about the company and the jobs it takes

Say which services you want found, which cities you reach and which local groups know your crew. A few lines is plenty, a person reads each note, and customer details stay out.

Select a weekday and a starting half hour. Once that window opens, a call from the CEO, Ross Cohen, goes to the number you put in the form.

Callback window

The window you choose appears in this line.

Each window opens on a weekday half hour and reads in whichever zone you select.

Settle the tilt with one call

The call is for choosing the opening rows of the array: which service is mounted first, which cities come after it, which plan carries the load.

The sun and panels drawn here are an illustration, not a forecast of anything.