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Solar company Google Ads management aimed at the services and cities you list

Google Ads work opens with a monthly budget you pick and the services the ads should name. We build campaigns and write ad text; the account itself stays under the company’s name, card included.

Search work is a rack you fix once and nudge monthly. Ads are the spotlight beside it, switched on and off by a budget you control.

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The spotlight

Campaigns cut from your sheet and your map

Campaigns are cut from two lists: your services and your cities. Each ad group carries one service and names one town, and each ad opens the matching landing page, which is why pages built in the search plan matter to ads too.

Just as important is what a campaign steps around. A keep-out list screens out searches typed with no plan to hire a company: job hunters, course shoppers, do-it-yourselfers, equipment browsers, and anyone typing a rival’s name. The monthly walk adds entries to it.

The budget is yours. The company opens its Google Ads account, attaches a card, and Google collects the ad spend straight from the company, apart from our fee. Ad text reaches you before it runs. Google’s own advertising rules are yours to follow.

What a Google Ads build contains

The same four pieces appear on every account, scaled to your two lists.
  • Aim

    Service and city groups

    One ad group per service per city, so an ad names the thing and the place a person typed.

  • Keep-out list

    Searches from people not hiring

    A list that lengthens monthly. It keeps ads away from job hunters, course shoppers, do-it-yourselfers, equipment browsers and rival-name searches.

  • Ad text

    Lines you approve

    We write headlines and descriptions. Strike any line that claims more than the company would claim itself.

  • Counting

    Tally by ad

    Calls and forms are tallied under the ad behind them and the landing page they reached. Names, street addresses and roof particulars never enter the tally.

Who handles which piece

The split holds whether the account starts on one platform or several.
Item on the accountSits withOur share
The account and its cardYour companyWe step in when you invite us
Monthly ad spendYou set it; Google collects from youWe ask for a figure and keep to it
Ad textYou approveWe write and revise
The keep-out listSharedWe draft it and lengthen it each month
Landing pages behind the adsYour siteWe build or re-aim them in the search plan

From budget to a running campaign

  1. Set the heading

    You hand over the services and the towns. Those two lists point every ad.

  2. Open the account

    You open a Google Ads account, attach the company’s card and invite us in.

  3. Draft, read, switch on

    Campaigns and ad text come from us. A campaign stays dark until you say go.

  4. Re-aim at month end

    We go through calls, form requests, the searches that triggered ads and the keep-out list together, then adjust the aim for the next month.

What we ask for before launch

Short answers will do. We fill gaps with questions.
  • Services on your sheet, named as you name them
  • The cities on your map, plus any the ads should skip
  • A monthly spend you are happy with, collected by Google from the company
  • Access to your Google Ads account, with the company’s card attached
  • The landing pages the ads should open, or a request that we build them
  • Rival company names the ads should steer away from
  • One reviewer on your side to clear each ad

Names of customers, street addresses and roof particulars are left out of every ad, form and record.

Three beliefs about Google Ads

Said at the sales deskSpending more is the only way to improve an account.

What the rack showsAim carries as much weight as spend: service and city groups, the keep-out list plus the destination page are what we re-adjust monthly.

Said at the sales deskAds and search work are separate jobs that never touch.

What the rack showsAds open the same pages the search plan builds, so improving a page helps both. We run the two as one rack.

Said at the sales deskThe ad account should sit in the agency’s name.

What the rack showsThe account is the company’s, card included. We are guests in it, and every campaign stays open to your eyes.

One platform or several

Google Ads may be the lone platform or the first of a set. Paid tiers below stack platforms one by one, with ad spend extra and collected by the platform from the company.

Fixed in place on all three ad plans

  • Ownership of the ad accounts stays with you while we do the work in them
  • Before any ad runs, its text and keyword list have been written and put in front of you
  • Negative keywords screen out searches from anyone who is not looking to hire a solar company
  • The platform itself collects payment for clicks, charging your card
  • Closing out each month, a sheet tallies every call and form request against the ad behind it

  • One ad platform

    $895/month

    Your pick of Google Ads, Bing Ads (Microsoft Advertising) or Meta Ads (Facebook and Instagram), one at a time.

  • Two ad platforms

    $1,595/month

    Two platforms from Google Ads, Bing Ads (Microsoft Advertising) and Meta Ads (Facebook and Instagram), with their numbers set side by side.

  • Three ad platforms

    $2,295/month

    All three together: Google Ads, Bing Ads (Microsoft Advertising) and Meta Ads (Facebook and Instagram), switched on side by side.

Click money sits outside every figure above and each platform takes it from your card. Silver pairs with a website that is already yours; Gold and Platinum also hold a site that we raise and keep running.

Questions from installers about Google Ads

Who pays Google?

The company, from the card on the account. Our fee stays apart from Google’s collection.

Which searches do the ads avoid?

Those from people not hiring a company: job seekers, course takers, do-it-yourself readers, equipment shoppers and searches for a rival’s name. We extend the list monthly.

Will the ads make statements about the company?

Only lines you write yourself, and only where platform rules allow. We insert no claims of ours.

Can Bing Ads (Microsoft Advertising) or Meta Ads (Facebook and Instagram) run alongside?

Yes, one at a time. Our pages on managing Bing Ads (Microsoft Advertising) and managing Meta Ads (Facebook and Instagram) describe each.

What do you count?

Calls and form submissions are each tied to one ad and one landing page, and that pair is what we report. We never report a customer.

Name the services to aim at

Which services and which towns should these ads face? Type them into the contact form, or ask for a callback slot.

Which services and cities get mounted first?

Name the jobs on your service sheet, the cities on your map and any local groups that could point people toward you. Leave out customer names, street addresses and roof details.

Tell us about the company and the jobs it takes

Say which services you want found, which cities you reach and which local groups know your crew. A few lines is plenty, a person reads each note, and customer details stay out.

Select a weekday and a starting half hour. Once that window opens, a call from the CEO, Ross Cohen, goes to the number you put in the form.

Callback window

The window you choose appears in this line.

Each window opens on a weekday half hour and reads in whichever zone you select.

Settle the tilt with one call

The call is for choosing the opening rows of the array: which service is mounted first, which cities come after it, which plan carries the load.

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The sun and panels drawn here are an illustration, not a forecast of anything.