Solar company Meta Ads (Facebook and Instagram) management for installers
Solar company Meta Ads (Facebook and Instagram) are a different spotlight from search. No phrase is typed first; the ad appears for people in the cities on your map. We build campaigns, draft the text and an image brief, and run it all in the company’s own account.
It sits beside search work and not in its place. The same landing pages receive visitors from both.
A second spotlight
Placed by area, pointed at a page
Search ads respond to a typed phrase, such as solar company near me
. A feed ad starts from no typed phrase, so the aim comes from the area: each campaign is set to cities on your map and each ad is about one service from your sheet.
Each ad opens the landing page built for its service and city, a page that comes out of the search plan.
The company opens a Meta account and attaches a card. Spend on the ads is drawn from that card by the platform, while our fee stands apart. The figure is your call. Launch waits for your sign-off on each ad, and the platform’s own advertising rules are yours to follow.
No ad carries customer names, street addresses or roof particulars, and the company supplies any image that appears.
Four parts of a feed campaign
- Area
Cities from your map
A campaign is set to the cities you list, so an ad about one city is placed only where that city is.
- Ad text
Lines you approve
We write them. You strike any statement the company would not stand behind.
- Image brief
Pictures you supply
You pick the images. None may show a customer name, a street address or a roof particular.
- Landing page
One page per ad
The visitor reaches the page matching the ad’s service and city.
The search spotlight and the feed spotlight
| What is compared | Search spotlight | Feed spotlight |
|---|---|---|
| What starts the ad | A phrase someone typed | The area and placement you approve |
| What you read first | Headlines and descriptions | Short text and an image brief |
| Where the visitor arrives | The page for that service and city | The page for that service and city |
| Whose account and card | The company’s | The company’s |
| What we tally | Calls and form entries, ad by ad | Calls and form entries, ad by ad |
Setting the second spotlight
Pick the cities
You mark the cities on the map where ads should appear. A city left off gets no campaign.
Open the company’s account
The company opens a Meta account, adds a card, and gives us a seat inside.
Draft and read
We write the text and the image brief for one service at a time. Nothing runs until you say so.
Walk the rack at month end
We go through calls and form requests together, which ads and pages they came through, and which cities need re-aiming.
What to prepare for a feed campaign
- The services on your sheet that the ads should carry
- The cities on your map, plus any to skip
- A monthly spend that the platform collects from the company
- Access to your Meta account, with the company’s card attached
- Images you want used, clear of customer names, street addresses and roof particulars
- A named reviewer who clears each ad before launch
Three beliefs about feed ads
Said at the sales deskFeed ads replace search work.
What the rack showsBoth open the same landing pages. We run feed ads as a second spotlight beside the search plan.
Said at the sales deskThe agency should keep the ad account and card.
What the rack showsBoth belong to the company. We are guests in the account, and each campaign in it is open to you.
Said at the sales deskAd text can say whatever draws attention.
What the rack showsYou read every ad, and platform rules are yours to read. If the company would not say it on its own page, we do not write it.
Adding the feed to a paid tier
Fixed in place on all three ad plans
- Ownership of the ad accounts stays with you while we do the work in them
- Before any ad runs, its text and keyword list have been written and put in front of you
- Negative keywords screen out searches from anyone who is not looking to hire a solar company
- The platform itself collects payment for clicks, charging your card
- Closing out each month, a sheet tallies every call and form request against the ad behind it
One ad platform
$895/month
Your pick of Google Ads, Bing Ads (Microsoft Advertising) or Meta Ads (Facebook and Instagram), one at a time.
Two ad platforms
$1,595/month
Two platforms from Google Ads, Bing Ads (Microsoft Advertising) and Meta Ads (Facebook and Instagram), with their numbers set side by side.
Three ad platforms
$2,295/month
All three together: Google Ads, Bing Ads (Microsoft Advertising) and Meta Ads (Facebook and Instagram), switched on side by side.
Click money sits outside every figure above and each platform takes it from your card. Silver pairs with a website that is already yours; Gold and Platinum also hold a site that we raise and keep running.
Questions about Meta Ads (Facebook and Instagram)
Whose card covers the ad spend?
The company’s card. The platform charges it directly, and our fee travels separately.
Will ads show customer names or roofs?
No. Customer names, street addresses and roof particulars have no place in the ads, the forms or the records.
Can I start here and skip Google Ads?
Yes, you choose the first platform. Pages on managing Google Ads and managing Bing Ads (Microsoft Advertising) cover the others, which come aboard later.
Who drafts the ad text?
We do, and you approve each ad. Claims about the company come from you alone.
What gets counted?
Calls and form submissions are each tied to one ad and one landing page, and that pair is what we report. We never report a customer.
Name the cities for a first campaign
Which cities should the first campaign face? Put them in the message line of the contact form; a callback slot is optional.
Which services and cities get mounted first?
Name the jobs on your service sheet, the cities on your map and any local groups that could point people toward you. Leave out customer names, street addresses and roof details.
Settle the tilt with one call
The call is for choosing the opening rows of the array: which service is mounted first, which cities come after it, which plan carries the load.
The sun and panels drawn here are an illustration, not a forecast of anything.