Bing Ads management for solar companies
Bing Ads (Microsoft Advertising) is a second search box next to Google, run from its own login, on its own budget, under its own rules. Campaigns for solar companies are set up and run by us, with each incoming phone call and each submitted form linked with the ad behind it.
Your company's own account holds the campaigns, and no ad appears before you have read it.
A second beam along the same roofline
A Bing Ads campaign aims at the very services and cities that the Google side of the rack aims at, but the wording is composed anew for this platform, never copied over. A service that already has a page gives each ad an exact place to arrive.
The platform sets its ad rules. Reading them is something you do, and the ads we write stay inside what you have read. The login is the company's, the spend is yours, and clicks are paid from the card attached to that login.
Bing Ads takes up one slot on the ad plans. A company can start with this platform by itself, or add it later next to Google Ads or Meta Ads (Facebook and Instagram). We light platforms singly, which keeps the month-end sheet legible.
As on any platform, searches that are not shopping for a company get fenced off, and the fence is a list you can read. A second search engine brings searches of its own, so the list is looked over again for this platform instead of being carried across unread.
The month-end walk shows Bing Ads beside the other platforms, each in its own row. From there you decide whether this spotlight stays on, swings to another service, or goes dark for a while.
Inside a Bing Ads campaign
- Login
A login registered to you
Campaigns are built in your company's own account through access you grant, and they stay there if the plan is ever set down.
- Ad wording
Lines fitted to the space they fill
Each ad is drafted for this platform around one service and held for your reading before it runs.
- Blocked list
A fence around off-target searches
Searches that are not shopping for a company get listed as blocked terms, which keeps the spend on your services and cities.
- Landing page
A destination at the end of each ad
Each ad points to the page for its service, which is the spot where phone calls and web forms get counted.
Who does what inside the campaign
| Campaign part | Whose hands | Where it rests |
|---|---|---|
| Services and cities that go live | You choose | Your sheet and your map |
| Ad wording | We write, you go through it | A draft waiting for approval |
| Blocked searches | We propose, you sign off | The blocked list |
| Click spend | You set the limit | The platform login |
| Phone calls and web forms | We match them to the ad | The month-end sheet |
Hanging the second beam
Open the login
You register with the platform and give us access, with a card attached for click charges.
Draft, then read
Ads and the blocked list are written for each service, and you go through every line.
Walk the month
As a month closes, every ring and form is lined up with its ad, and you pick what gets re-aimed.
On the second beam
Can this platform go live with no Google Ads beside it?
It can. It may be your first beam or your second, and you set the order.
Whose login holds the campaigns?
Your company's. We work inside it through access you grant, and it remains yours.
Does the wording come across from Google?
It is written again for each platform. Services and cities match, while phrasing is fitted to where each ad appears.
Does this platform carry a fee of its own?
It occupies one platform slot on an ad plan. See the pricing page for the fees. Clicks are paid by your card, as a separate matter.
Who signs off on the ads?
You do. While an ad is a draft it does not run.
Ask about a second beam for the roofline
Use the contact form for your note. Want a call? Add a weekday slot, and at that time the CEO dials your number.
Which services and cities get mounted first?
Name the jobs on your service sheet, the cities on your map and any local groups that could point people toward you. Leave out customer names, street addresses and roof details.
Settle the tilt with one call
The call is for choosing the opening rows of the array: which service is mounted first, which cities come after it, which plan carries the load.
The sun and panels drawn here are an illustration, not a forecast of anything.