Keywords for solar company marketing, sorted by row length
These are the real phrases people typed while looking for a company to put panels on a roof, taken from a pull of 799 phrases. The keywords for solar company work below are grouped by how many searches each phrase draws, because that decides which ones get a page and which ones get an ad group.
Origin of the phrase list
How the pull was sorted, and what was thrown out
The pull holds 799 phrases, and a large share are the same search written in a different word order. Those twins were merged. The biggest cluster is people describing panels on a home, in dozens of wordings, and it says little about who they want to hire. Far fewer phrases name a company to hire, and those few are the backbone of the plan.
We sort every phrase into a row by monthly searches: a Roof-wide phrase draws one hundred thousand or more, a Long row phrase twenty thousand or more, a Short row phrase 3,000 or above, and anything under that lands in Single cell. The pull was taken once, so the numbers are a snapshot.
Kept off this page deliberately: names of equipment makers and installer chains, questions about money of any kind, phone-charger gadgets, and anything else where the searcher is not choosing a company. The page only prints phrases that a company of this kind can honestly answer.
Five typists and the page each one should reach
| Whoever is typing | Phrase as entered | Page your site keeps ready |
|---|---|---|
| Someone ready to pick an installer | solar installation company | A page for the service itself, with the Google Business Profile wording lined up beside it |
| Someone searching close to home | solar company near me | The Maps listing first, then a page for the searcher's own city |
| Someone asking for a named kind of job | solar panel installation service | A dedicated landing page for each job the owner lists |
| Someone who wants a house-sized job | residential solar company | A page for home work, written without any promise about what the work achieves |
| Someone weighing business-sized work | commercial solar company | A separate page for commercial jobs, only when the owner takes them |
Company-hunting searches, by row length
| Phrase as entered | Row length (searches) | Request hiding inside the words |
|---|---|---|
solar company | Long row (22,200) | A company to hire, no place named |
solar power company | Long row (22,200) | The same errand, worded another way |
solar installation company | Short row (14,800) | A firm that puts panels on a roof |
solar company installers | Short row (14,800) | The crew itself rather than the office |
company that installs solar panels | Short row (14,800) | A full sentence asking who does the work |
solar panel installation company | Short row (14,800) | A company named for the job |
solar install company | Short row (14,800) | Short form of the same request |
solar panel installation | Long row (74,000) | The job, with no company mentioned yet |
solar panel system for home | Short row (9,900) | A home-sized system, described but not priced |
solar panel installation service | Single cell (2,400) | A page devoted to that service |
solar panel installation contractors | Single cell (2,400) | A request for whoever climbs the roof |
solar panel residential installation | Single cell (1,600) | Home work, said in a stiffer way |
residential solar company | Single cell (1,000) | A home-focused company |
commercial solar company | Single cell (880) | A company for business buildings |
Where the searcher stands when the phrase is typed
| Phrase as entered | Row length (searches) | First thing the searcher should see |
|---|---|---|
solar company near me | Short row (14,800) | A Maps entry worded to mirror the site |
solar power company near me | Short row (14,800) | The same listing, plus the page for the home city |
solar installation company near me | Short row (12,100) | The listing and the page for the service |
solar install company near me | Short row (12,100) | Short wording, same destination as the row above |
solar panel installation near me | Short row (8,100) | A service page that also names the city |
solar panels company near me | Single cell (1,900) | The listing first and a city page second |
local solar company | Single cell (720) | A page that names the cities on the owner's map |
Searches that never see a paid click
Plenty of the pull comes from people with no wish to hire anyone. A few want work on an installation crew, a few want a course or a diploma, a few intend to handle the job on their own, and a few are looking for a recycler or a stock to follow. Others type the name of a maker or a chain, and that search was meant for the named firm, so paying for it is money thrown away.
Every one of these groups is turned into negative keyword lists inside the ad accounts, and none of them is given a landing page. This site prints a couple of examples and no company or product names.
Searches turned away before an ad runs
| Kind of search | Row length (searches) | Why the ad groups bar it |
|---|---|---|
| A phrase about getting hired on a crew | Short row (2,400) | The typist wants a paycheck from an installer, not a service from one |
| A phrase about learning the trade | Single cell (1,600) | A course provider answers it, and a solar company does not |
| A phrase about doing the job alone | Single cell (1,000) | No contractor is being asked for |
| A phrase about sending old panels away | Single cell (880) | A different business answers this one |
What the wording says about a searcher's mood
| Distance from a decision | Tell in the phrase | What goes in front of the typist |
|---|---|---|
| Just describing panels on a house | No company, no job word, no place | A page on the owner's own site, written for reading rather than for buying |
| Naming the job | The word installation or install | The matching service landing page |
| Naming a company type | Words such as company or installers | The home page, a Maps entry, and one page naming the service |
| Adding a place or near me | A city, or the words near me | The Maps entry, then a page naming that city |
Questions on the solar phrase list
Why does no maker or chain appear anywhere on this page?
When a search names a single firm, it was typed for that firm alone. Paying for a click on it is wasted money, and printing the name here would put words in the firm's mouth. The names go into negative keyword lists instead.
Are cost questions part of the plan?
Phrases about money are left alone. A marketing agency cannot answer them, and the owner's own pages are where any statement about money is made.
How current are these numbers?
They are one pull taken on one day. When pages are planned we pull again and show the owner what moved.
Do near-me phrases need their own pages?
For these the first need is a Maps entry whose wording echoes the pages. Each city on the owner's map is then given a page as well.
Tell us which cities sit on your map
Tell us the jobs you accept and the cities you reach, and each phrase above gets paired with a page.
Which services and cities get mounted first?
Name the jobs on your service sheet, the cities on your map and any local groups that could point people toward you. Leave out customer names, street addresses and roof details.
Settle the tilt with one call
The call is for choosing the opening rows of the array: which service is mounted first, which cities come after it, which plan carries the load.
The sun and panels drawn here are an illustration, not a forecast of anything.