Solar company marketing, planned as one rack
Solar company marketing gathers a Google Business Profile, search pages, paid ads, the site and replies to public reviews into one plan, in place of five jobs left to drift apart. We build and run that plan for installers of every size, from a lean crew to a company running several, including those that also take commercial jobs.
You supply the services and the cities. We assemble the frame, and nothing on it is released until you have read it.
Parts mounted separately end up facing different ways
Pages from one vendor, ads from a second, a profile abandoned in a corner: each part may be sound alone, but together they point in three directions. The page makes one statement about the company, the ad makes another, and the profile repeats a third.
A single plan turns every part toward your services and your cities. That is the idea behind solar company marketing here: one set of statements, owned by you, repeated wherever the company turns up online.
The rack, part by part
| Part of the frame | What it faces | Your sign-off covers |
|---|---|---|
| Landing pages and website | One service or one city apiece | Each statement a page makes |
| Google Business Profile | The cities you serve | Categories and service description |
| Text ads in Google search | People hunting for a firm to hire | Ad wording and the monthly budget |
| Text ads in Microsoft search | The same hunt on a second engine | Ad wording and its own budget |
| Social ads on Facebook and Instagram | Residents of the chosen cities | Wording, pictures and the budget |
| Replies to public reviews | Whatever a customer chose to post | Each reply, ahead of posting |
Six jobs, one plan
- Search
Pages with a single aim
Every landing page carries one service or one city, with a heading and an opening paragraph shaped for that alone, with a way through to the contact page.
- Maps
The profile as bracket
Your Google Business Profile holds the service area and categories, and the pages rest against it, so search and the map describe the company in identical terms.
- Ads
A spotlight on a switch
Every ad is pointed at a service and a city from your list. The budget is set by you and paid by you; platforms join one by one.
- Website
A site with a slot per service
The site gives each service and each city a page, plus a contact page, and it can be reworked whenever your list of services moves.
- Reviews
Replies drafted for your approval
We write the replies to public reviews and hold each until you approve it; customer names, street addresses and roof details stay out of every one.
- Month review
A walk along the array
Each call and form submission lands in a tally for its page or ad, and we read the tally with you.
What you bring, what we mount
You bring the list of services, the list of cities and the final say over every statement. We bring structure, drafting and setup, and keep every part square with its neighbours.
Some owners begin with search and bolt on ads afterward; some switch the ads on first. The frame accepts either order. Detail on the two foundations sits on solar company SEO and local SEO for installers.
How the plan comes together
Listen to the service area
We ask what is on your service list and which cities you cover, and write both down in your own words.
Mount the base
Pages, profile and website go up first, giving every later part a straight edge to sit against.
Switch on what the budget supports
Ads start platform by platform, as far as your chosen budget stretches. The ad spend is yours to pay to the platform directly, and our accounts never hold it.
Walk the frame together
When a month closes we go along the rack with you and pick the rows to re-aim.
Beliefs owners carry into a marketing plan
Said at the sales deskSearch, ads and reviews belong with three different vendors.
What the rack showsAll three lean on your services and your cities. One plan keeps one set of statements, where three plans drift into three versions.
Said at the sales deskEvery platform must be live from the first day.
What the rack showsPlatforms arrive singly, in the order you choose, each with its own budget.
Said at the sales deskThe agency should supply the company's own statements about its work.
What the rack showsClaims about the work are yours. We aim pages and ads; copy on that subject waits for your approval.
The frame is sold in two halves
Search work begins with an entry frame of 25 landing pages at $495 per month, and wider frames follow in three sizes. Paid work is managed platform by platform, and the ad budget itself is yours to settle with the platform. Both halves are priced in the plans and prices section, and neither half carries a contract.
Questions about the whole frame
Must I take every part of the frame?
No. You pick the parts and the order; pages first with ads later works, and so does the reverse.
Who keeps the parts aligned?
We do. A change to your list of services or cities is carried through pages, profile and ads together.
Which ad platforms can join the frame?
Google Ads, Bing Ads (Microsoft Advertising) and Meta Ads (Facebook and Instagram), each run from your own account and card.
Do I see material before it goes out?
Yes. You read each page, ad and reply as a draft, and any line that is off gets changed before release.
How are calls and form requests tallied?
Each call or form submission is sorted by the page or ad it arrived from, and the monthly review reads the sorted list line by line.
Hand us the roofline
Name the services and cities you cover in a message, with contact details attached, and the plan starts from that list.
Which services and cities get mounted first?
Name the jobs on your service sheet, the cities on your map and any local groups that could point people toward you. Leave out customer names, street addresses and roof details.
Settle the tilt with one call
The call is for choosing the opening rows of the array: which service is mounted first, which cities come after it, which plan carries the load.
The sun and panels drawn here are an illustration, not a forecast of anything.