Paid ads management for a solar company's rack
Paid ads are the spotlight on your rack: pointed at one service or one city, lit by a budget you set and dimmed by you whenever you like. Ad lines come from us, campaigns get built inside your own platform logins, and every ring of the phone and every form sent is tied to the ad it arrived through.
You get the first look at every ad, and each platform joins the plan on its own.
The spotlight
Paid ads pointed at your services and cities
Paid ads for a solar company begin from the same two lists as the search pages: your service sheet and your city list. A campaign aims at one service in one city, or a short row of neighbouring cities, and its wording echoes the landing page it points toward. A beam with no target spends its budget on air.
Some searches are not shopping for a company at all: someone hunting for an installer job, for a training course, for a weekend do-it-yourself project, for equipment to buy, or for one company's name. Those go on a blocked list before any campaign runs, so that paid ads keep to your services and cities.
The budget is yours. Your name is on the platform logins and on the card attached to them, and each platform draws its click charges from that card. Our fee has its own line, and one platform opens the work from $895 a month. More platforms can be lit later, whenever you ask.
Three beams that can hang on the mount
- Google Ads
Beam one: searches typed into Google
Campaigns are cut to the services and cities on your sheet, with ad lines drafted for you to approve.
- Bing Ads
Beam two: a second search engine
Bing Ads (Microsoft Advertising) carries the same services and cities over to another search engine, with a login and budget of its own.
- Meta Ads
Beam three: a picture and a few lines
Meta Ads (Facebook and Instagram) work from an image and short wording rather than a typed search, so you approve the picture and the text together.
How a campaign treats each searcher
| Who is typing | How the campaign reacts | What lands in front of you |
|---|---|---|
| Hunting for a company for a service on your sheet | An ad for that service appears, linked to its page | The ad wording, before the switch is flipped |
| Typing the name of a city on your map | The campaign built for that city and service appears | The roster of cities switched on |
| Looking for an installer job | Held out by a blocked term | The blocked list |
| Looking for a training course or a do-it-yourself project | Held out by blocked terms | That same blocked list |
| Shopping for equipment | Held out by blocked terms | That same blocked list |
Aiming a spotlight in four moves
Choose the target
You pick the services and cities that get a beam and set the spend limit with the platform.
Draft the beam
Ad lines and a keyword list are written for each service and set in front of you.
Fence off the strays
Blocked terms for off-target searches go in before a campaign goes live.
Walk the rack at month's end
Rings and forms are lined up beside the ads that brought them in, and you decide what is re-aimed, paused or left in place.
On the shelf before a campaign goes live
- A service list you have approved
- A city list you have approved
- A platform login registered to your company
- A card on that login, charged by the platform for clicks
- Ad wording you have read through
- A blocked list covering off-target searches
- A landing page standing ready for every ad to point at
Customer names, street addresses and roof details are kept out of ad wording and out of the tracking sheet.
Beliefs that point a spotlight at empty air
Said at the sales deskSwitch on every service at the same moment.
What the rack showsA beam needs a target. One service on one platform gives a readable month-end sheet, and you add the rest after reading it.
Said at the sales deskAds can take the place of landing pages.
What the rack showsEvery ad needs a particular place to arrive. The search plans build those pages, and the ad plans aim at them.
Said at the sales deskThe agency ought to own the platform login and the card.
What the rack showsBoth stay registered to your company. We work through access you grant, and the card that pays for clicks is yours.
Beam plans, tallied by platform
Fixed in place on all three ad plans
- Ownership of the ad accounts stays with you while we do the work in them
- Before any ad runs, its text and keyword list have been written and put in front of you
- Negative keywords screen out searches from anyone who is not looking to hire a solar company
- The platform itself collects payment for clicks, charging your card
- Closing out each month, a sheet tallies every call and form request against the ad behind it
One ad platform
$895/month
Your pick of Google Ads, Bing Ads (Microsoft Advertising) or Meta Ads (Facebook and Instagram), one at a time.
Two ad platforms
$1,595/month
Two platforms from Google Ads, Bing Ads (Microsoft Advertising) and Meta Ads (Facebook and Instagram), with their numbers set side by side.
Three ad platforms
$2,295/month
All three together: Google Ads, Bing Ads (Microsoft Advertising) and Meta Ads (Facebook and Instagram), switched on side by side.
Click money sits outside every figure above and each platform takes it from your card. Silver pairs with a website that is already yours; Gold and Platinum also hold a site that we raise and keep running.
On running a spotlight
Which platform lights first?
You choose, after talking through the services and cities on your sheet. One platform opens the work, and the others follow at your pace.
Who looks at an ad before it runs?
You do. An ad sits in the draft pile until you give it a yes.
Do you decide the ad budget?
No. That spend is yours and flows straight to the platform. We steer the campaigns inside it and report on what each one drew.
Can an ad point at my current website?
It can, wherever a page exists for the advertised service. A service without a page makes a good case for building one.
How is a phone call traced to an ad?
On the month-end sheet, every phone call and every form submission sits next to the ad it came through, with no customer detail written beside it.
Pick which service gets the first beam
Enter the service and the cities in the contact form. Adding a weekday slot is optional, and the CEO's call comes at the chosen time.
Which services and cities get mounted first?
Name the jobs on your service sheet, the cities on your map and any local groups that could point people toward you. Leave out customer names, street addresses and roof details.
Settle the tilt with one call
The call is for choosing the opening rows of the array: which service is mounted first, which cities come after it, which plan carries the load.
The sun and panels drawn here are an illustration, not a forecast of anything.